{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SHORTAGE

While the majority of deluxe brand names drive exposure with social media sites marketing, star partnerships and fashion shows, Hermès which began as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its main items have not altered much in years; it does not have TikTok, and doesn't offer stars free bags